Story 47

Taking aim at youth smoking

A staggering number of young Canadians have tried cigars, cigarillos or little cigars, which are often sold in fruit flavours that appeal to young people. Research funded by the Canadian Cancer Society and conducted by the Propel Centre for Population Health Impact in 2008 found that 35% of students in grades 10 to 12 had tried at least one of the products. This prompted the Society to call on the federal government for a national ban on flavoured cigarillos and cigarettes.

Our dedication to this issue achieved results. In September 2008, Prime Minister Stephen Harper promised to crack down on the marketing of flavoured tobacco products such as cigarillos, which he said was aimed at young people. By July 2010, Canadian convenience stores were no longer allowed to sell flavoured tobacco products. This victory was made possible by the findings of the Propel Centre research.

We have supported the Propel Centre since 1993, and one of its research priority areas is youth health.

Learn more about the exciting research being done at the Propel Centre for Population Health Impact.