Since the 1960s, the Society has played a critical role in reducing smoking in Canada. These efforts have helped reduce the number of lung cancer deaths. In fact, in the 20 years following 1988, the decline in lung cancer deaths translated into more than 37,000 Canadian men's lives saved.
We're proud of our hard-fought victories in the fight against tobacco use. But there's more to be done. We're calling for tobacco tax increases, a ban on flavoured tobacco products, plain packaging for tobacco products, stronger government programs and more. And we will continue to educate Canadians about the dangers of smoking and to do whatever we can to help people quit.
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